A critical component of the STEM Action Center’s strategic plan is to increase industry engagement. The Center promotes industry involvement within STEM programs and is actively involved in the STEM media and marketing campaign. The campaign is a partnership with Comcast and numerous private companies to help “change the hearts and minds” of the community. The campaign was launched in January 2014 with a public event at the Neil Armstrong Academy and included participation of the Governor, many key leaders in the state and community and approximately 50 students.
Utah STEM Coalition
Additionally, over 10 promotional ads have been created that highlight STEM careers and Utah companies including Merit Medical, Nelson Labs, IMFlash, ATK etc. The Center, working with Comcast, is preparing to move from this campaign to create greater awareness which will focus on engagement of students, teachers and parents.